Job Overview
Direct Response experience is a must for this position
Must have experience ‘versioning’ of work; position will not feature submitting of copy as much as it is about taking what is written by the copywriting team and editing/making changes
Some understanding of health literacy
Healthcare Experience
Must be familiar, comfortable with internal reviewing and stakeholder feedback
This is not entry-level or senior-level; 1-3 yrs of experience is desired and appropriate
Bachelor’s degree preferred.
Business Need
* Support the Highmark copywriting team during the full rollout in SEPA region.
* Fill capacity gaps due to team reorganization and increased project volume.
* Duration: 2024 business year and part of SEPA budget allocation for Marketing
Description
* Write technical and business content, including long and short-form pieces.
* Revise and update existing Highmark marketing materials, including direct mail executions.
* Adhere to brand voice and write to specific reading levels and proficiencies.
* Understand text-to-copy AI tools and prompting techniques.
Responsibilities
* Augment the efforts of the senior copywriting team, primarily for SEPA initiatives.
* Serve as the go-to resource for direct-to-Workfront project support, letter writing, and versioning for lower-funnel government line-of-business executions.
Job Detail
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ExperienceMid-Senior level
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IndustryMarketing, Public Relations, and Writing/Editing
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QualificationMid-Senior level
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LocationUnited States
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EmployerVSG Business Solutions