Customer Insights Analyst

Job Overview

Job Title: Advanced Digital Insights Analyst

Duration: 6 Month(s)

Location: Remote, EST/CST only

Information

Location: Remote, EST/CST only (preferably in a hub location but not a requirement)

This role will support the Search Product, which enables ~65% of Seamless Sales, as well as the Products team, which manages the product cards and detail pages.

Things to note from the manager:

The HM is not looking for someone to just create dashboards, looking for tech savvy candidates that understand data-tagging through a database.

The person must be able to work autonomously.

Strong communication skills are required

Job Description

The Digital Insights Analyst is responsible for gathering, analyzing, and interpreting data to provide actionable insights that support business decision-making processes. This individual will help us to craft a story of customer behavior through the search & browse shopping experience, demonstrating where there are points of friction or opportunities to improve/innovate. This person will consult with our Implementations group on the requirements of our analytics, as well as help craft when we need to create / adjust any metrics or definitions.

What does success look like in this role: Someone who is able to dive into complex analytic problems and drive toward accuracy and clarity in understanding. This person will be able to collaborate across many teams and tell a connected story about what is happening in Search, Product cards or PDPs.

What is expected in the first 30-60-90 days?

30 days

• Building relationships with product teams & other cross-functional teams, such as implementations

• Familiarizing themselves with Adobe Analytics specific to Kroger and our products

• Familiarizing themselves with our products

• Review strategic approach for analytics

60 days

• Begin outlining plans to execute

• Demonstrate ability to build / maintain dashboards for ongoing analysis

• Understanding of all current AB tests

• Begin storytelling about general analytics

90 days

• Begin mobilizing work to adjust analytic approaches as needed

• Adjusting metric calculations for improved accuracy

• Custom reports/dashboards for analysis

Nice to have skills/experience (listed in order of importance):

• Comfort working with development teams – technical awareness

• Familiarity with technologies across web & native

• Comfort with ambiguity and problem solving – determination in the face of challenges

• In depth adobe analytics experience

• Complex calculations & custom measurement creation

• Storytelling capabilities

• Nice to have – statistical experience

Key Responsibilities

Collaborating with Search & Product PMs on performance trends at a high level, connecting how AB tests are adjusting our overall KPI tracking, identifying north star metrics & ensuring our implementation and definition of analytics is sound, and helping to identify new opportunities based on customer insights.

Key business questions being addressed:

• How might we build confidence in the accuracy of our analytics through how they are captured and reported?

• How might we drive better alignment on consistent application of analytics across CX?

• How might we accelerate the speed in which we can implement analytics by removing barriers and optimizing workflows?

• How might we enable product teams to analyze performance in an easy way so our Digital Insights Analyst can focus on complex analyses and new metrics?